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Case
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Reference no. 9-504-S16
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 25 pages
Data source: Published sources

Abstract

This is a Spanish version. In April 1992, American Airlines launched 'Value Pricing' - a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would American's bold initiative work?
Location:
Industry:
Size:
USD12.9 billion revenues, 116,000 employees
Other setting(s):
1992

About

Abstract

This is a Spanish version. In April 1992, American Airlines launched 'Value Pricing' - a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would American's bold initiative work?

Settings

Location:
Industry:
Size:
USD12.9 billion revenues, 116,000 employees
Other setting(s):
1992

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