Product details

Anfi del Mar, SA is about to launch their five-star timeshare resort in Gran Canaria, one of the Canary Islands, to be marketed and sold to German, British and Spanish tourists. There is also an interest to expand the marketing effort to include the Scandinavian countries. In July of 1992, the time of writing of the case, the management team of Anfi del Mar, SA has finalised the plans for marketing and selling the resort. The land excavations have been completed and it is expected to have the first four apartments ready for sales by October. In order to develop the Anfi Beach Club concepts, the entrepreneur and majority owner B Lying has assembled an impressive team of qualified professionals, all of them with the extensive experience in the timeshare industry in Europe. Eric Sorenson, the Managing Director of marketing and sales wonders whether Anfi Beach Club could enter as a success story in the history of timeshare in Europe. He wants to 'optimize' the Anfi Beach Club concept, the marketing and sales approaches so as to have maximum impact on the market, when the doors of Anfi Beach Club open on 1st October 1992.