Skip to main content
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number 9-503-S26
Analyzing Consumer Perceptions
Note
-
Reference no. 9-503-S26
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 12 December 2001
Length: 15 pages
Data source: Published sources
Topics: Consumers; Market research; Market structure; Consumer behavior
Share a link: https://casecent.re/p/102034
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This is a Spanish version. Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.
Thumbnail image for product with reference number 9-599-110
Analyzing Consumer Perceptions
Note
-
Reference no. 9-599-110
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 12 December 2001
Length: 13 pages
Data source: Published sources
Topics: Consumers; Market research; Market structure; Consumer behavior
View full details

About

Abstract

This is a Spanish version. Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.

Related

Thumbnail image for product with reference number 9-599-110
Analyzing Consumer Perceptions
Note
-
Reference no. 9-599-110
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 12 December 2001
Length: 13 pages
Data source: Published sources
Topics: Consumers; Market research; Market structure; Consumer behavior
View full details