Cambia Vision (A) - The Case Centre

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. SM28A

Subject category: Strategy and General Management

Authors: Thomas F Hellmann (Stanford Graduate School of Business, Stanford University); W Chamalidis (Stanford University); Giuseppe Curatolo (Stanford Graduate School of Business, Stanford University); Michael Schmier (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 1996

Version: 13 October 1996

Length: 21 pages

Data source: Field research

Topics: Entrepreneurship; Strategic management; International business

Share a link: https://casecent.re/p/102250

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

After completing an LBO, Joe Rossi, the new CEO of Cambia Vision, faces the challenge of redefining the strategy of a small firm that competes against large competitors in the maturing market for intraocular lenses. Joe Rossi not only changes the domestic strategy but also sets his sights to expand internationally, in particular to Japan and France.

Location:

USA, Japan, France

Industry:

Eye care

Other setting(s):

1996