Cambia Vision (B) - The Case Centre

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Compact case

Case

Reference no. SM28B

Subject category: Strategy and General Management

Authors: Thomas F Hellmann (Stanford Graduate School of Business, Stanford University); W Chamalidis (Stanford University); Giuseppe Curatolo (Stanford Graduate School of Business, Stanford University); Michael Schmier (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 1996

Version: 13 October 1996

Length: 2 pages

Data source: Field research

Topics: Entrepreneurship; Strategic management; International business

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Abstract

After completing an LBO, Joe Rossi, the new CEO of Cambia Vision, faces the challenge of redefining the strategy of a small firm that competes against large competitors in the maturing market for intraocular lenses. Joe Rossi not only changes the domestic strategy but also sets his sights to expand internationally, in particular to Japan and France.

Location:

USA, Japan, France

Industry:

Eye care

Other setting(s):

1996