Product details

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Abstract

In 2011, LinkedIn Corporation (LinkedIn), a social networking site for professionals decided to file for an Initial Public Offer to cater to its growth requirements. The website was started eight years back with the aim to connect the professionals around the world. By March 2011, the website had attracted 100 million users to register to its website. The users largely included professionals from diverse fields, entrepreneurs, recruiters and corporations. LinkedIn was successful in getting finance from venture capitalists which enabled it to expand in countries other than US and introduce innovative and useful features for its users. LinkedIn became cash flow positive within three years since it started functioning in 2003.Though the website was able to extend its reach, its user base was still lesser than other social networking sites such as Facebook and MySpace. It further competed with other professional networking sites like Xing and Ryze. LinkedIn introduced different features to add to its revenues and spur growth through its business model. Social networking was gaining greater popularity attracting more individuals and investors. LinkedIn had taken steps to cater to this trend and make its site more valuable to the professional users. But whether LinkedIn, with its professional approach, be able to sustain its growth remained to be seen.
Location:
Industry:
Other setting(s):
2003-2011

About

Abstract

In 2011, LinkedIn Corporation (LinkedIn), a social networking site for professionals decided to file for an Initial Public Offer to cater to its growth requirements. The website was started eight years back with the aim to connect the professionals around the world. By March 2011, the website had attracted 100 million users to register to its website. The users largely included professionals from diverse fields, entrepreneurs, recruiters and corporations. LinkedIn was successful in getting finance from venture capitalists which enabled it to expand in countries other than US and introduce innovative and useful features for its users. LinkedIn became cash flow positive within three years since it started functioning in 2003.Though the website was able to extend its reach, its user base was still lesser than other social networking sites such as Facebook and MySpace. It further competed with other professional networking sites like Xing and Ryze. LinkedIn introduced different features to add to its revenues and spur growth through its business model. Social networking was gaining greater popularity attracting more individuals and investors. LinkedIn had taken steps to cater to this trend and make its site more valuable to the professional users. But whether LinkedIn, with its professional approach, be able to sustain its growth remained to be seen.

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Location:
Industry:
Other setting(s):
2003-2011

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