Product details

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Subject category: Entrepreneurship
Published by: MIT Sloan School of Management
Originally published in: 2009
Version: 18 September 2009
Length: 19 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

Rapid-test manufacturer i+MED wanted to be the missing link between Thailand's national research and development laboratories and the global biotechnology markets.  Eight years after its founding, i+MED was ready to launch its first breakthrough product in a global market - Indian healthcare. The learning objective is to explore the challenges start-ups encounter as they go global, particularly when the firm is small, the product is novel, and the market is vast and complex. This case is part of the MIT Sloan free case collection (visit www.thecasecentre.org/mitsloanfreecases for more information on the collection).

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Abstract

Rapid-test manufacturer i+MED wanted to be the missing link between Thailand's national research and development laboratories and the global biotechnology markets.  Eight years after its founding, i+MED was ready to launch its first breakthrough product in a global market - Indian healthcare. The learning objective is to explore the challenges start-ups encounter as they go global, particularly when the firm is small, the product is novel, and the market is vast and complex. This case is part of the MIT Sloan free case collection (visit www.thecasecentre.org/mitsloanfreecases for more information on the collection).

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