Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 10-103
Subject category: Entrepreneurship
Published by: MIT Sloan School of Management
Originally published in: 2010
Version: 13 July 2010
Length: 15 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

Buenos Aires-based firm Conexia has grown successfully by providing electronic billing and reconciliation services to the Argentinean healthcare market. Now they are preparing to enter the US, where healthcare, insurance, and payment providers are in rapid flux. The learning objective is recognizing how power in the value chain can affect the characteristics and barriers to market entry; wrestling with the options faced by start-ups entering new competitive environments. This case is part of the MIT Sloan free case collection (visit www.thecasecentre.org/mitsloanfreecases for more information on the collection).

About

Abstract

Buenos Aires-based firm Conexia has grown successfully by providing electronic billing and reconciliation services to the Argentinean healthcare market. Now they are preparing to enter the US, where healthcare, insurance, and payment providers are in rapid flux. The learning objective is recognizing how power in the value chain can affect the characteristics and barriers to market entry; wrestling with the options faced by start-ups entering new competitive environments. This case is part of the MIT Sloan free case collection (visit www.thecasecentre.org/mitsloanfreecases for more information on the collection).

Related