Product details

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Abstract

This is part of a case series. Lonza Ltd, a leading custom manufacturer for the pharmaceutical and nutritional industry, had to face the following challenge: How to serve the current customers in daily business and to target at new business areas through technological innovation at the same time. The case study describes the actions taken by the management committee to enable breakthrough innovation in an established company. The case focuses on challenges and potential solutions in the following fields: (1) organizational issues to enable both radical and incremental innovation (2) the role of top management in this issue (3) processes in breakthrough innovation (4) the role of open innovation in breakthrough innovation. While part one of the case study describes the challenges Lonza was facing, part two describes and discusses Lonza's solution to the issue as one possible approach. The teaching objective of this case study is to illustrate the challenges of established companies to be customer oriented and engage in breakthrough innovation at the same time and to discuss possible solution approaches.
Location:
Size:
Approx 8,500 employees
Other setting(s):
2007-2010

About

Abstract

This is part of a case series. Lonza Ltd, a leading custom manufacturer for the pharmaceutical and nutritional industry, had to face the following challenge: How to serve the current customers in daily business and to target at new business areas through technological innovation at the same time. The case study describes the actions taken by the management committee to enable breakthrough innovation in an established company. The case focuses on challenges and potential solutions in the following fields: (1) organizational issues to enable both radical and incremental innovation (2) the role of top management in this issue (3) processes in breakthrough innovation (4) the role of open innovation in breakthrough innovation. While part one of the case study describes the challenges Lonza was facing, part two describes and discusses Lonza's solution to the issue as one possible approach. The teaching objective of this case study is to illustrate the challenges of established companies to be customer oriented and engage in breakthrough innovation at the same time and to discuss possible solution approaches.

Settings

Location:
Size:
Approx 8,500 employees
Other setting(s):
2007-2010

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