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Case
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Reference no. 07-046
Published by: MIT Sloan School of Management
Originally published in: 2007
Version: 17 September 2008
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

The launch of the Sony PlayStation 3 is a mere week away and Sony Corporation’s CEO Howard Stringer is reflecting on the past 30-year history of the video game industry while crossing his fingers that the PS3 will have a successful launch in an increasingly cut-throat industry. The Learning objective is to illustrate how network externalities and complementary assets affect strategy and competition. Can be taught in system dynamics, technology strategy courses. This case is part of the MIT Sloan free case collection, click for more information.

Time period

The events covered by this case took place in 2006.

Geographical setting

Region:
Asia
Country:
Japan

Featured company

Sony Corporation
Industry:
Video game

Featured protagonist

  • Howard Stringer (male), CEO

About

Abstract

The launch of the Sony PlayStation 3 is a mere week away and Sony Corporation’s CEO Howard Stringer is reflecting on the past 30-year history of the video game industry while crossing his fingers that the PS3 will have a successful launch in an increasingly cut-throat industry. The Learning objective is to illustrate how network externalities and complementary assets affect strategy and competition. Can be taught in system dynamics, technology strategy courses. This case is part of the MIT Sloan free case collection, click for more information.

Settings

Time period

The events covered by this case took place in 2006.

Geographical setting

Region:
Asia
Country:
Japan

Featured company

Sony Corporation
Industry:
Video game

Featured protagonist

  • Howard Stringer (male), CEO

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