Subject category:
Knowledge, Information and Communication Systems Management
Published by:
MIT Sloan School of Management
Version: 17 September 2008
Length: 24 pages
Data source: Field research
Topics:
Video games; Sony; Nintendo; Microsoft; Technology; Entertainment; Hardware; Software; Publishing; Internet; Strategy; Video game violence
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
The launch of the Sony PlayStation 3 is a mere week away and Sony Corporation’s CEO Howard Stringer is reflecting on the past 30-year history of the video game industry while crossing his fingers that the PS3 will have a successful launch in an increasingly cut-throat industry. The Learning objective is to illustrate how network externalities and complementary assets affect strategy and competition. Can be taught in system dynamics, technology strategy courses. This case is part of the MIT Sloan free case collection, click for more information.
Time period
The events covered by this case took place in 2006.Geographical setting
Region:
Asia
Country:
Japan
Featured company
Sony Corporation
Industry:
Video game
Featured protagonist
- Howard Stringer (male), CEO
About
Abstract
The launch of the Sony PlayStation 3 is a mere week away and Sony Corporation’s CEO Howard Stringer is reflecting on the past 30-year history of the video game industry while crossing his fingers that the PS3 will have a successful launch in an increasingly cut-throat industry. The Learning objective is to illustrate how network externalities and complementary assets affect strategy and competition. Can be taught in system dynamics, technology strategy courses. This case is part of the MIT Sloan free case collection, click for more information.
Settings
Time period
The events covered by this case took place in 2006.Geographical setting
Region:
Asia
Country:
Japan
Featured company
Sony Corporation
Industry:
Video game
Featured protagonist
- Howard Stringer (male), CEO