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Case
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Reference no. 09-039
Published by: MIT Sloan School of Management
Originally published in: 2009
Version: 5 March 2009
Length: 21 pages
Data source: Published sources
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

The case traces the historical co-evolution of positioning and The CEMEX Way through the year 2007, and will present students with the challenge of determining whether using the same structure and processes with the acquisition of RMC and Rinker will suffice. The learning objective is to highlight CEMEX's globalization strategy and how the company has managed to attain a high level of operational efficiency throughout its distributed operations without a complex organizational structure. Can be taught in strategy courses. This case is part of the MIT Sloan free case collection, click for more information.

About

Abstract

The case traces the historical co-evolution of positioning and The CEMEX Way through the year 2007, and will present students with the challenge of determining whether using the same structure and processes with the acquisition of RMC and Rinker will suffice. The learning objective is to highlight CEMEX's globalization strategy and how the company has managed to attain a high level of operational efficiency throughout its distributed operations without a complex organizational structure. Can be taught in strategy courses. This case is part of the MIT Sloan free case collection, click for more information.

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