Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Management article
-
Reference no. SMR52412
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2011
Length: 5 pages

Abstract

Sometimes products and markets that seemingly have noting in common 'taxonomically' can have 'thematic similarity,' which may open up important business opportunities.

About

Abstract

Sometimes products and markets that seemingly have noting in common 'taxonomically' can have 'thematic similarity,' which may open up important business opportunities.

Related