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Management article
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Reference no. SMR52412
Authors: Michael Gibbert; Martin Hoegl
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2011
Length: 5 pages
Share a link: https://casecent.re/p/102383
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Abstract

Sometimes products and markets that seemingly have noting in common 'taxonomically' can have 'thematic similarity,' which may open up important business opportunities.
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Abstract

Sometimes products and markets that seemingly have noting in common 'taxonomically' can have 'thematic similarity,' which may open up important business opportunities.

Related

Sorry, this product has no related items.