Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 04.07.2011
Length: 12 pages
Data source: Published sources
Topics:
Management; Strategy; Reputation; Ethics; International business; PR; Leadership; Communication; Culture; Values; Brand; Sustainability; Global; Wellbeing; Apple
Abstract
For Terry Gou; 2010 should have been a good year. He topped the Forbes billionaire list as the richest man in Taiwan and his company Foxconn was listed as 112th in Fortune's 'Global 500' rankings and appeared again on the 'Most Admired Companies' list for 2010. Life suddenly changed for Gou with a spate of suicides at his South China factory in Shenzhen where iPhones are made. Foxconn's lack of response until the 11th suicide could potentially damage the company's reputation. Over many years Foxconn had built up an enviable customer list of global brand names such as Apple. It also expanded into different areas within and beyond consumer electronics becoming a global player and significantly larger than its closest competitors. This case explores the actions Foxconn took as a result of the suicides and the challenges facing Foxconn into the future.
Location:
Industry:
Size:
920,000 employees
Other setting(s):
2011
About
Abstract
For Terry Gou; 2010 should have been a good year. He topped the Forbes billionaire list as the richest man in Taiwan and his company Foxconn was listed as 112th in Fortune's 'Global 500' rankings and appeared again on the 'Most Admired Companies' list for 2010. Life suddenly changed for Gou with a spate of suicides at his South China factory in Shenzhen where iPhones are made. Foxconn's lack of response until the 11th suicide could potentially damage the company's reputation. Over many years Foxconn had built up an enviable customer list of global brand names such as Apple. It also expanded into different areas within and beyond consumer electronics becoming a global player and significantly larger than its closest competitors. This case explores the actions Foxconn took as a result of the suicides and the challenges facing Foxconn into the future.
Settings
Location:
Industry:
Size:
920,000 employees
Other setting(s):
2011