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Prize winner
Case
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Reference no. 9-811-065
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 24 October 2014
Revision date: 4-Dec-2014
Length: 22 pages
Data source: Field research
Topics: Entrepreneurship; Technology; Business models; Internet; Growth strategy; Distribution; Product development
Share a link: https://casecent.re/p/102447
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Abstract

Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a 'freemium' (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.

Time period

The events covered by this case took place in 2006-2011.

Geographical setting

Region:
Americas
Country:
United States
Locations:
Silicon Valley;California

Featured company

Dropbox
Employees:
11-50
Turnover:
USD 10 Million
Industry:
Computer services

Featured protagonist

  • Drew Houston (male), CEO
Teaching note
-
Reference no. 5-813-007
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 3 July 2012
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9-812-S02
Spanish language
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 23 January 2012
Revision date: 14-Sep-2017
Length: 24 pages
Data source: Field research
Topics: Start-ups; Business models; Lean business model; Minimum viable product; Growth strategy
View full details
Case
-
Reference no. 9-824-P01
Portuguese language
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 24 October 2014
Length: 24 pages
Data source: Published sources
Topics: Business models; Growth strategy; Lean business model; Minimum viable product; Start-ups
View full details

About

Abstract

Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a 'freemium' (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.

Settings

Time period

The events covered by this case took place in 2006-2011.

Geographical setting

Region:
Americas
Country:
United States
Locations:
Silicon Valley;California

Featured company

Dropbox
Employees:
11-50
Turnover:
USD 10 Million
Industry:
Computer services

Featured protagonist

  • Drew Houston (male), CEO

Related

Teaching note
-
Reference no. 5-813-007
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 3 July 2012
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9-812-S02
Spanish language
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 23 January 2012
Revision date: 14-Sep-2017
Length: 24 pages
Data source: Field research
Topics: Start-ups; Business models; Lean business model; Minimum viable product; Growth strategy
View full details
Case
-
Reference no. 9-824-P01
Portuguese language
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Michael Pao (Uber Technologies Inc.); Lauren Barley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 24 October 2014
Length: 24 pages
Data source: Published sources
Topics: Business models; Growth strategy; Lean business model; Minimum viable product; Start-ups
View full details
Awards, prizes & competitions
2015 - The Case Centre Awards - Category winner
Extra information