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Case
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Reference no. 9-208-S24
Spanish language
Authors: Kevin F Rock
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 15 January 1993
Revision date: 08-Apr-2019
Length: 12 pages
Data source: Published sources

Abstract

This is a Spanish version. Considers the predicament of Richardson-Vicks in 1985. After 80 years of growth and independence, the company is the object of takeover rumors. The objective is to determine why these difficulties have arisen and what, if anything, Richardson-Vicks can do about them.
Size:
USD1 billion sales

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Abstract

This is a Spanish version. Considers the predicament of Richardson-Vicks in 1985. After 80 years of growth and independence, the company is the object of takeover rumors. The objective is to determine why these difficulties have arisen and what, if anything, Richardson-Vicks can do about them.

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Size:
USD1 billion sales

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