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Reference no. 9-504-S13
Spanish language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 1 November 2000
Length: 19 pages
Data source: Published sources

Abstract

This is a Spanish version. Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.

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Abstract

This is a Spanish version. Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.

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