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Subject category: Entrepreneurship
Authors: K Bala Praveena
Published by: Amity Research Centers
Published in: 2011

Abstract

Oprah Winfrey (Oprah) was an American television host, actress, producer, and philanthropist, celebrated for her award winning talk show. She had been ranked as the richest African American, the greatest black philanthropist in American history and the world's only woman black billionaire. The Oprah Winfrey Show became one of the unbeaten and highest ranked talk show programs in the history of the television industry and was broadcasted internationally in 145 countries. Newsweek, an American weekly news magazine, had acclaimed her as the most important person in the world of books and media in 1997. Oprah accepted her mistakes upfront and considered herself as an entrepreneur in training, whose leadership style had reflected in her business ventures. Oprah’s Angel Network became operational in 1998, to motivate people to help others all over the world. The Network supported charitable projects and provided grants to NGO’s all over the world that had the same vision as the Angel Network. Oprah launched her own cable channel known as Oprah Winfrey Network (OWN), on January 2011 which was viewed live in 85 million homes all over USA. Oprah's jump from syndication to cable was well-timed, as viewers routinely absorbed their information from a variety of means, and a daily show simply did not carry as much weight as it once did. On the other hand, OWN was also facing a multitude of problems like, reduction in viewer rating, replacement of its CEO, etc. The case study analyses whether the shift from syndication to cable network by Oprah would be rewarding despite tough competition in the cable network market.
Location:
Industry:
Other setting(s):
2011

About

Abstract

Oprah Winfrey (Oprah) was an American television host, actress, producer, and philanthropist, celebrated for her award winning talk show. She had been ranked as the richest African American, the greatest black philanthropist in American history and the world's only woman black billionaire. The Oprah Winfrey Show became one of the unbeaten and highest ranked talk show programs in the history of the television industry and was broadcasted internationally in 145 countries. Newsweek, an American weekly news magazine, had acclaimed her as the most important person in the world of books and media in 1997. Oprah accepted her mistakes upfront and considered herself as an entrepreneur in training, whose leadership style had reflected in her business ventures. Oprah’s Angel Network became operational in 1998, to motivate people to help others all over the world. The Network supported charitable projects and provided grants to NGO’s all over the world that had the same vision as the Angel Network. Oprah launched her own cable channel known as Oprah Winfrey Network (OWN), on January 2011 which was viewed live in 85 million homes all over USA. Oprah's jump from syndication to cable was well-timed, as viewers routinely absorbed their information from a variety of means, and a daily show simply did not carry as much weight as it once did. On the other hand, OWN was also facing a multitude of problems like, reduction in viewer rating, replacement of its CEO, etc. The case study analyses whether the shift from syndication to cable network by Oprah would be rewarding despite tough competition in the cable network market.

Settings

Location:
Industry:
Other setting(s):
2011

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