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Case
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Reference no. 111-055-1
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2011

Abstract

PremiumSoft had been a competitive player in the SQL software market for 10 years. Like many software companies, PremiumSoft’s business model required that it continuously evolve its current successful product lines through research and development. At the core of the business was its creative people: they were the company’s largest asset. PremiumSoft had created a team-centric, informal work environment that promoted creativity, innovation and attracted the best candidates. As a small company, PremiumSoft had a mix of formal and informal controls when dealing with recruiting, retention, roles and responsibilities. It had achieved success with hiring, retaining and managing its current employees, and wanted to ensure that it could maintain this success with future growth. In 2010, PremiumSoft’s owners were looking to grow the business through the development of new software. This growth required an expansion of its staff by 25% and the addition of a new product line.
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Abstract

PremiumSoft had been a competitive player in the SQL software market for 10 years. Like many software companies, PremiumSoft’s business model required that it continuously evolve its current successful product lines through research and development. At the core of the business was its creative people: they were the company’s largest asset. PremiumSoft had created a team-centric, informal work environment that promoted creativity, innovation and attracted the best candidates. As a small company, PremiumSoft had a mix of formal and informal controls when dealing with recruiting, retention, roles and responsibilities. It had achieved success with hiring, retaining and managing its current employees, and wanted to ensure that it could maintain this success with future growth. In 2010, PremiumSoft’s owners were looking to grow the business through the development of new software. This growth required an expansion of its staff by 25% and the addition of a new product line.

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