Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 July 2008
Revision date: 09-May-2019
Length: 19 pages
Data source: Field research
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Abstract
This is a Spanish version. This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enable students to propose the future evolution of the initiative based on their analysis.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 July 2008
Length: 12 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 July 2008
Length: 18 pages
Data source: Field research
About
Abstract
This is a Spanish version. This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enable students to propose the future evolution of the initiative based on their analysis.
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 July 2008
Length: 12 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 July 2008
Length: 18 pages
Data source: Field research