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Subject category: Marketing
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2010
Length: 13 pages
Data source: Field research

Abstract

This case illustrates a challenge that many regional private business owners face as their business grows, that is, marketing their services. This case shows the value of (1) using statistics to help optimize managerial decisions, (2) marketing research, and (3) being able to think through a problem when it is not well structured, which is usually the case in the real business world.
Location:
Industry:
Size:
Small

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Abstract

This case illustrates a challenge that many regional private business owners face as their business grows, that is, marketing their services. This case shows the value of (1) using statistics to help optimize managerial decisions, (2) marketing research, and (3) being able to think through a problem when it is not well structured, which is usually the case in the real business world.

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Location:
Industry:
Size:
Small

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