Subject category:
Marketing
Published by:
Allied Business Academies
Length: 13 pages
Data source: Field research
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Abstract
This case illustrates a challenge that many regional private business owners face as their business grows, that is, marketing their services. This case shows the value of (1) using statistics to help optimize managerial decisions, (2) marketing research, and (3) being able to think through a problem when it is not well structured, which is usually the case in the real business world.
Subject category:
Marketing
Published by:
Allied Business Academies
Length: 15 pages
Data source: Field research
About
Abstract
This case illustrates a challenge that many regional private business owners face as their business grows, that is, marketing their services. This case shows the value of (1) using statistics to help optimize managerial decisions, (2) marketing research, and (3) being able to think through a problem when it is not well structured, which is usually the case in the real business world.
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Subject category:
Marketing
Published by:
Allied Business Academies
Length: 15 pages
Data source: Field research