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Management article
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Reference no. F1103Z
Authors: Sean Gourley
Published by: Harvard Business Publishing
Published in: "Harvard Business Review - Forethought", 2010
Length: 3 pages
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Where and how do strategists find growth opportunities? Sometimes by literally drawing a map, using software that performs semantic-clustering analysis. By analyzing the text in millions of digital corporate documents, the software identifies individual companies' key phrases, or n-grams, and then links firms with similar n-grams on a map. The result reveals intriguing connections between industry sectors, as well as white spaces that offer untapped opportunities.

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Abstract

Where and how do strategists find growth opportunities? Sometimes by literally drawing a map, using software that performs semantic-clustering analysis. By analyzing the text in millions of digital corporate documents, the software identifies individual companies' key phrases, or n-grams, and then links firms with similar n-grams on a map. The result reveals intriguing connections between industry sectors, as well as white spaces that offer untapped opportunities.

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