Published by:
Harvard Business Publishing
Length: 3 pages
Notes: To maximise their effectiveness, colour items should be printed in colour.
Share a link:
https://casecent.re/p/103052
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Where and how do strategists find growth opportunities? Sometimes by literally drawing a map, using software that performs semantic-clustering analysis. By analyzing the text in millions of digital corporate documents, the software identifies individual companies' key phrases, or n-grams, and then links firms with similar n-grams on a map. The result reveals intriguing connections between industry sectors, as well as white spaces that offer untapped opportunities.
About
Abstract
Where and how do strategists find growth opportunities? Sometimes by literally drawing a map, using software that performs semantic-clustering analysis. By analyzing the text in millions of digital corporate documents, the software identifies individual companies' key phrases, or n-grams, and then links firms with similar n-grams on a map. The result reveals intriguing connections between industry sectors, as well as white spaces that offer untapped opportunities.