Published by:
Harvard Business Publishing
Length: 3 pages
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Abstract
If you're like most brand managers, you're unaware of or turned off by ‘extreme consumers’ - people so crazy about the brand that they spend more than 10% of their lifetime income on it. But they can be your most powerful marketers.
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Abstract
If you're like most brand managers, you're unaware of or turned off by ‘extreme consumers’ - people so crazy about the brand that they spend more than 10% of their lifetime income on it. But they can be your most powerful marketers.