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Case
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Reference no. 9-807-S19
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 15 January 2000
Revision date: 09-May-2019
Length: 30 pages
Data source: Field research

Abstract

This is a Spanish version. Alaska Airlines grapples with the issue of whether or not advanced use of technology to enable its customers to serve themselves (self-service) in certain airport functions will help it to achieve competitive advantage.
Location:
Industry:
Other setting(s):
1999

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Abstract

This is a Spanish version. Alaska Airlines grapples with the issue of whether or not advanced use of technology to enable its customers to serve themselves (self-service) in certain airport functions will help it to achieve competitive advantage.

Settings

Location:
Industry:
Other setting(s):
1999

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