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Case
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Reference no. 9-108-S05
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 22 March 2007
Revision date: 04-Apr-2019

Abstract

This is a Spanish version. Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets.
Industry:
Other setting(s):
2005

About

Abstract

This is a Spanish version. Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets.

Settings

Industry:
Other setting(s):
2005

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