Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 September 1994
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Abstract
This is a Spanish version. Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to a truly transnational product and strategy development. Explores the use of an integrative team as the organizational means of achieving global integration while preserving local flexibility.
Size:
$2 billion revenues
Other setting(s):
1960-1993
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 2 August 1994
Length: 8 pages
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 September 1994
Length: 22 pages
Data source: Field research
About
Abstract
This is a Spanish version. Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to a truly transnational product and strategy development. Explores the use of an integrative team as the organizational means of achieving global integration while preserving local flexibility.
Settings
Size:
$2 billion revenues
Other setting(s):
1960-1993
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 2 August 1994
Length: 8 pages
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 September 1994
Length: 22 pages
Data source: Field research