Product details

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Case
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Reference no. 9-305-S02
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 23 September 1994
Length: 24 pages
Data source: Field research

Abstract

This is a Spanish version. Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to a truly transnational product and strategy development. Explores the use of an integrative team as the organizational means of achieving global integration while preserving local flexibility.
Size:
$2 billion revenues
Other setting(s):
1960-1993

About

Abstract

This is a Spanish version. Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to a truly transnational product and strategy development. Explores the use of an integrative team as the organizational means of achieving global integration while preserving local flexibility.

Settings

Size:
$2 billion revenues
Other setting(s):
1960-1993

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