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In this case, students are challenged to make an everyday business decision using strategic decision-making. Specifically, students must analyze and recommend the best promotion, while making sure the promotion meets the brand’s established guidelines and ensuring that it generates the maximum profit. At first this decision may seem somewhat straightforward, but making sure the decision meets all of the established guidelines and brand objectives may challenge some students. That’s because students will need to select the appropriate promotion by evaluating the promotional programs, brand guidelines, available product sizes, trial estimates, redemption rates and product contribution margins to ensure they recommendation the best promotion for the Fantastic Brand. This is a practical case based on a real-life scenario. Managers are faced with decisions on how to spend or allocate company resources everyday. It is important that managers ensure that all of the activities result in the resources being used effectively and efficiently. In order to do this, companies need to have established guidelines and objectives that are used by managers when making everyday decisions that utilize company resources. This can be accomplished by implementing an effective strategic management framework that can help an organization provide clarity, align employees to organizational objectives and improve decision-making.