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Case
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Reference no. 9-408-S05
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 6 May 1998

Abstract

This is a Spanish version. In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy. This case describes the company's downfall and introduces Archie Norman, a young, highly talented chief executive, hired to restore the company.
Location:
Size:
70,000 employees, USD8 billion revenues
Other setting(s):
1991

About

Abstract

This is a Spanish version. In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy. This case describes the company's downfall and introduces Archie Norman, a young, highly talented chief executive, hired to restore the company.

Settings

Location:
Size:
70,000 employees, USD8 billion revenues
Other setting(s):
1991

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