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Case from journal
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Reference no. JIACS15-01-10
Authors: D.K. Smith
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2009
Length: 14 pages
Data source: Field research

Abstract

This case challenges students to consider how Jamie Taylor, a recent university graduate and now the new manager of the Smith’s All-Needs Convenience Store in Abilene, Noklohoma, can increase the revenues generated by his store and (in so doing) increase his own compensation. The case is based on field research conducted by the author. It seems worth noting that in our area, there appear to be a number of convenience store management opportunities available for recent university graduates. Because they should find it very easy to relate to Taylor and the challenge he faces, the case is especially appropriate for senior-level undergraduates as well as recent university graduates currently enrolled in full-time MBA programs. It is designed to be taught in a class session of 1.5 hours, and is likely to require a couple of hours of preparation by students. This case can be used to stimulate discussion on at least three interesting and important issues: (1) Identification of characteristics of (and sources of data for) the convenience store industry in the US, that is, one of the very dynamic segments of the retail sector; (2) What are the options available to managers of retail stores who are eager to grow their business; and (3) Will the model or conceptual framework or data analysis tool utilized by decision makers affect the data on which they focus their attention and/or the alternatives they are likely to consider? Data in the case include: (1) Description of the challenge faced by Jamie Taylor; (2) Data on (and sources for that data) the convenience store industry in the United States; (3) Background information on the company for which Taylor is working (that is, Smith’s All-Needs Convenience Stores, Inc); and (4) Descriptive information on the store which Taylor manages and the market it serves.
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Abstract

This case challenges students to consider how Jamie Taylor, a recent university graduate and now the new manager of the Smith’s All-Needs Convenience Store in Abilene, Noklohoma, can increase the revenues generated by his store and (in so doing) increase his own compensation. The case is based on field research conducted by the author. It seems worth noting that in our area, there appear to be a number of convenience store management opportunities available for recent university graduates. Because they should find it very easy to relate to Taylor and the challenge he faces, the case is especially appropriate for senior-level undergraduates as well as recent university graduates currently enrolled in full-time MBA programs. It is designed to be taught in a class session of 1.5 hours, and is likely to require a couple of hours of preparation by students. This case can be used to stimulate discussion on at least three interesting and important issues: (1) Identification of characteristics of (and sources of data for) the convenience store industry in the US, that is, one of the very dynamic segments of the retail sector; (2) What are the options available to managers of retail stores who are eager to grow their business; and (3) Will the model or conceptual framework or data analysis tool utilized by decision makers affect the data on which they focus their attention and/or the alternatives they are likely to consider? Data in the case include: (1) Description of the challenge faced by Jamie Taylor; (2) Data on (and sources for that data) the convenience store industry in the United States; (3) Background information on the company for which Taylor is working (that is, Smith’s All-Needs Convenience Stores, Inc); and (4) Descriptive information on the store which Taylor manages and the market it serves.

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