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Case
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Reference no. 9-503-S52
Spanish language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 1 December 1992
Length: 14 pages
Data source: Generalised experience

Abstract

This is a Spanish version. The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market.
Location:
Size:
USD8 million sales
Other setting(s):
1984

About

Abstract

This is a Spanish version. The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market.

Settings

Location:
Size:
USD8 million sales
Other setting(s):
1984

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