Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 28 December 1995
Revision date: 23-Apr-2019
Length: 33 pages
Data source: Field research
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Abstract
This is a Spanish version. One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the fan base. The two choices under consideration are network advertising and grassroots marketing.
Locations:
Industry:
Size:
USD10 billion revenues
Other setting(s):
1995
About
Abstract
This is a Spanish version. One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the fan base. The two choices under consideration are network advertising and grassroots marketing.
Settings
Locations:
Industry:
Size:
USD10 billion revenues
Other setting(s):
1995