Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-503-S59
Spanish language
Subject category: Marketing
Authors: David E Bell
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 14 July 1993
Length: 29 pages
Data source: Field research

Abstract

This is a Spanish version. Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and encourages a discussion on merchandising this particular category.
Location:
Size:
USD550 million revenues
Other setting(s):
1992

About

Abstract

This is a Spanish version. Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and encourages a discussion on merchandising this particular category.

Settings

Location:
Size:
USD550 million revenues
Other setting(s):
1992

Related