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Condensed version
-
Reference no. 9-606-S03
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 3 December 1987

Abstract

This is a Spanish version. Caruso's Pizza is a small, entrepreneurial restaurant chain. The case considers expansion of an experimental pizza delivery system ('express delivery') that involves a major process innovation - producing pizzas to inventory rather than to order. The system promises faster delivery of higher quality pizza, but as yet is an unproven technology. By the end of the case, students will realize that delivery-only units and high order volume are required to make express delivery viable. One way of achieving this high order volume may be a one-phone-number system - a new computerized technology.
Location:
Industry:
Size:
USD10 million sales
Other setting(s):
1986

About

Abstract

This is a Spanish version. Caruso's Pizza is a small, entrepreneurial restaurant chain. The case considers expansion of an experimental pizza delivery system ('express delivery') that involves a major process innovation - producing pizzas to inventory rather than to order. The system promises faster delivery of higher quality pizza, but as yet is an unproven technology. By the end of the case, students will realize that delivery-only units and high order volume are required to make express delivery viable. One way of achieving this high order volume may be a one-phone-number system - a new computerized technology.

Settings

Location:
Industry:
Size:
USD10 million sales
Other setting(s):
1986

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