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Published by: Stanford Business School
Originally published in: 1998
Version: 20 May 1998
Length: 18 pages
Data source: Field research

Abstract

British Petroleum (BP) had very profitable years in 1996 and l997. However, CEO John Browne knew that BP could not rest on its laurels. In Browne's view, the company's ability to compete was based on the extent to which it could foster learning across units.
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1998

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Abstract

British Petroleum (BP) had very profitable years in 1996 and l997. However, CEO John Browne knew that BP could not rest on its laurels. In Browne's view, the company's ability to compete was based on the extent to which it could foster learning across units.

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Location:
Industry:
Other setting(s):
1998

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