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Case
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Reference no. 9-311-117
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 May 2012
Revision date: 7-Aug-2012

Abstract

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of USD8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in digital media for its men's hygiene brand Old Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising.
Size:
78.94, 127,000 employees
Other setting(s):
2011

About

Abstract

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of USD8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in digital media for its men's hygiene brand Old Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising.

Settings

Size:
78.94, 127,000 employees
Other setting(s):
2011

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