Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

In 1997 Nestle committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestle including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestle built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.
Industry:
Size:
USD116.2 billion, 280,000 employees
Other setting(s):
2011

About

Abstract

In 1997 Nestle committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestle including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestle built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.

Settings

Industry:
Size:
USD116.2 billion, 280,000 employees
Other setting(s):
2011

Related