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Compact case
Authors: Nandani Lynton
Published by: China Europe International Business School
Published in: 2011

Abstract

This is part of a case series. Zhang Jian puts down the phone and wonders what has gotten into the Germans. The Kaper management team and Baumann have always seemed like sensible people despite some odd German habits and stifling regulations. But now they are refusing to comply with decisions made by their owner; Zhang cannot imagine what could explain such behaviour. The global markets make it critical to raise competitiveness whilst keeping high quality and innovation; Baumann must be able to see this. Zhang tries to understand what has gone awry.
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Abstract

This is part of a case series. Zhang Jian puts down the phone and wonders what has gotten into the Germans. The Kaper management team and Baumann have always seemed like sensible people despite some odd German habits and stifling regulations. But now they are refusing to comply with decisions made by their owner; Zhang cannot imagine what could explain such behaviour. The global markets make it critical to raise competitiveness whilst keeping high quality and innovation; Baumann must be able to see this. Zhang tries to understand what has gone awry.

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