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Management article
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Reference no. F1109C
Published by: Harvard Business Publishing
Published in: "Harvard Business Review - Forethought", 2011
Length: 2 pages

Abstract

The authors describe how the new science of social network analysis helps pharmaceutical companies determine which doctors have the most influence on other doctors' prescribing preferences and would be the most valuable potential customers for pharma companies to target. The tool has great potential in other fields as well.

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Abstract

The authors describe how the new science of social network analysis helps pharmaceutical companies determine which doctors have the most influence on other doctors' prescribing preferences and would be the most valuable potential customers for pharma companies to target. The tool has great potential in other fields as well.

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