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Compact case
Authors: Gillian A Maxwell (Glasgow Caledonian University); Eddie Blass (Swinburne University of Technology, Australia)
Published in: 2011

Abstract

The BBC - British Broadcasting Corporation - is a worldwide, UK-based broadcasting organisation of high standing. Since its previous Director General described the organisation’s senior management profile as 'hideously white,' there has been a strong internal, and possibly external, focus on increasing diversity among its employees. The BBC’s policy on diversity and equal opportunity is now well developed, spanning as it does: an expression of its commitment to these areas, an equal opportunity statement, workforce diversity targets, equality schemes, and equality impact assessment. Similarly, the talent of all BBC employees is seen to be essential to organisational effectiveness across the whole BBC organisation. The central role of developing people’s talent in order to develop the corporation itself is clearly expressed in the BBC People Strategic Goals, 2010-2016. This case study offers viewpoints on contemporary and further developments on both talent management and diversity in the BBC. With real life examples within BBC Scotland, it covers: the organisation’s talent strategy and annual appraisal process; the integration of talent management and organisational operations; and progress on diversity. The case closes with identification of the main current challenges in talent and diversity management in light of the BBC’s aspiration to be not only dynamic but also to develop a more forward thinking, progressive and responsive organisational culture.
Location:
Industry:
Size:
Large
Other setting(s):
2011

About

Abstract

The BBC - British Broadcasting Corporation - is a worldwide, UK-based broadcasting organisation of high standing. Since its previous Director General described the organisation’s senior management profile as 'hideously white,' there has been a strong internal, and possibly external, focus on increasing diversity among its employees. The BBC’s policy on diversity and equal opportunity is now well developed, spanning as it does: an expression of its commitment to these areas, an equal opportunity statement, workforce diversity targets, equality schemes, and equality impact assessment. Similarly, the talent of all BBC employees is seen to be essential to organisational effectiveness across the whole BBC organisation. The central role of developing people’s talent in order to develop the corporation itself is clearly expressed in the BBC People Strategic Goals, 2010-2016. This case study offers viewpoints on contemporary and further developments on both talent management and diversity in the BBC. With real life examples within BBC Scotland, it covers: the organisation’s talent strategy and annual appraisal process; the integration of talent management and organisational operations; and progress on diversity. The case closes with identification of the main current challenges in talent and diversity management in light of the BBC’s aspiration to be not only dynamic but also to develop a more forward thinking, progressive and responsive organisational culture.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2011

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