Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 11 April 2011
Length: 16 pages
Data source: Field research
Share a link:
https://casecent.re/p/103467
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Candace Leak is a young female college graduate who quit her successful job to start a luxury pet shampoo company, Cain & Able Collections (named after her two dogs). With no encouragement from her family, Leak bootstrapped the venture and turned her idea into a million dollar enterprise. The case follows Leak as she wins contracts with Petco and Whole Foods and is featured in the Wall Street Journal and New York Times. This success however extracts a personal and emotional toll. Eight years later, after getting married and having a son, Leak encounters a critical crossroads. She is still passionate about her company, but wants to focus on her family. Leak must decide whether to hire a CEO, sell the company, merge with her competitor, or raise venture capital.
About
Abstract
Candace Leak is a young female college graduate who quit her successful job to start a luxury pet shampoo company, Cain & Able Collections (named after her two dogs). With no encouragement from her family, Leak bootstrapped the venture and turned her idea into a million dollar enterprise. The case follows Leak as she wins contracts with Petco and Whole Foods and is featured in the Wall Street Journal and New York Times. This success however extracts a personal and emotional toll. Eight years later, after getting married and having a son, Leak encounters a critical crossroads. She is still passionate about her company, but wants to focus on her family. Leak must decide whether to hire a CEO, sell the company, merge with her competitor, or raise venture capital.