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Case
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Reference no. P4
Published by: Stanford Business School
Originally published in: 1994
Version: May 1995
Length: 17 pages
Data source: Field research

Abstract

Under the leadership of CEO Lorenzo Zambrano, Cementos Mexicanos, SA (Cemex) has become the largest cement producer in North America and the fourth largest in the world. As a component of its globalization strategy Cemex expanded into the United States by building terminals and exporting cement from Mexico. US producers countered with an antidumping petition under Section 731 of US trade law, complaining that they were injured by the imported cement. The case presents the situation in the cement market and the administrative process that resulted in a 58% duty on Cemex imports. Focuses on Cemex's strategy for addressing the antidumping petition and its aftermath.
Location:
Industry:
Other setting(s):
1994

About

Abstract

Under the leadership of CEO Lorenzo Zambrano, Cementos Mexicanos, SA (Cemex) has become the largest cement producer in North America and the fourth largest in the world. As a component of its globalization strategy Cemex expanded into the United States by building terminals and exporting cement from Mexico. US producers countered with an antidumping petition under Section 731 of US trade law, complaining that they were injured by the imported cement. The case presents the situation in the cement market and the administrative process that resulted in a 58% duty on Cemex imports. Focuses on Cemex's strategy for addressing the antidumping petition and its aftermath.

Settings

Location:
Industry:
Other setting(s):
1994

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