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Case
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Reference no. SM29A
Published by: Stanford Business School
Originally published in: 1997
Version: August 1997

Abstract

Discusses the strategic challenges facing Disney in 1996, especially those relating to the proliferation of digital content and the influence of information technologies. Provides the opportunity to discuss the importance of distribution channels in a digital age, along with the strategic reasoning behind Disney's acquisition of ABC in 1995.
Location:
Industry:
Other setting(s):
1997

About

Abstract

Discusses the strategic challenges facing Disney in 1996, especially those relating to the proliferation of digital content and the influence of information technologies. Provides the opportunity to discuss the importance of distribution channels in a digital age, along with the strategic reasoning behind Disney's acquisition of ABC in 1995.

Settings

Location:
Industry:
Other setting(s):
1997

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