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Supplement
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Reference no. 9-612-027
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 17 August 2011
Length: 8 pages
Data source: Field research
Notes: To maximize their effectiveness, colour cases should be printed in colour.

Abstract

InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf Oil Spill. It reviews lessons learned from this experience and asks students to consider whether InnoCentive should post challenges in response to the nuclear crises resulting from the 2011 Japanese earthquake and tsunami.
Location:
Size:
40 employees, gross revenue approx USD40 million
Other setting(s):
2011

About

Abstract

InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf Oil Spill. It reviews lessons learned from this experience and asks students to consider whether InnoCentive should post challenges in response to the nuclear crises resulting from the 2011 Japanese earthquake and tsunami.

Settings

Location:
Size:
40 employees, gross revenue approx USD40 million
Other setting(s):
2011

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