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Case
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Reference no. TU0-311-311
Published by: Tsinghua University School of Economics and Management
Originally published in: 2011
Version: 2011-01-03
Revision date: 02-Jul-2019
Length: 17 pages
Data source: Field research

Abstract

The case 'Beyondsoft Co, Ltd (A)' completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the market environment faced by the company, competitive power of major rivalry players and Beyondsoft's own resources and capabilities, as well as the future objectives set by President Ben Wang for the company. The focus was put on the development strategy Beyondsoft should choose in the next 3-5 years, given its actual external business environment and internal business conditions.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 2011.

Geographical setting

Region:
Asia
Country:
China

Featured company

Beyondsoft
Employees:
501-1000
Type:
Public company
Industry:
IT services

Featured protagonist

  • Bin Wang (male), CEO

About

Abstract

The case 'Beyondsoft Co, Ltd (A)' completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the market environment faced by the company, competitive power of major rivalry players and Beyondsoft's own resources and capabilities, as well as the future objectives set by President Ben Wang for the company. The focus was put on the development strategy Beyondsoft should choose in the next 3-5 years, given its actual external business environment and internal business conditions.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2011.

Geographical setting

Region:
Asia
Country:
China

Featured company

Beyondsoft
Employees:
501-1000
Type:
Public company
Industry:
IT services

Featured protagonist

  • Bin Wang (male), CEO

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