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Case
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Reference no. TU0-310-111
Published by: Tsinghua University School of Economics and Management
Originally published in: 2011
Version: 2011-01-03
Revision date: 02-Jul-2019
Length: 38 pages
Data source: Field research

Abstract

This is part of a case series. This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader, Chairman Wang Wenjing. They voice their opinions on Wang Wenjing's leadership style, UFIDA's corporate culture and vision. This case complements the UFIDA (A) case which looks at the organization as a whole, while the (B) case focuses on the people and their values. From different angles, students can feel Chairman Wang Wenjing's management style and his personal impact on UFIDA. The company, over 20 years, has been a successful management software provider in China (its biggest domestic provider.) At the core, the key question is, Can Chairman Wang Wenjing's leadership style, UFIDA's culture 2.0 and organizational structure, together sustain UFIDA's future growth and goal accomplishment?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2010.

Geographical setting

Region:
Asia
Country:
China

Featured company

Ufida Group
Employees:
1001-5000
Type:
Public company
Industry:
Software

Featured protagonist

  • Baocai Zhang (male), Board Member and Acquisition Negotiator

About

Abstract

This is part of a case series. This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader, Chairman Wang Wenjing. They voice their opinions on Wang Wenjing's leadership style, UFIDA's corporate culture and vision. This case complements the UFIDA (A) case which looks at the organization as a whole, while the (B) case focuses on the people and their values. From different angles, students can feel Chairman Wang Wenjing's management style and his personal impact on UFIDA. The company, over 20 years, has been a successful management software provider in China (its biggest domestic provider.) At the core, the key question is, Can Chairman Wang Wenjing's leadership style, UFIDA's culture 2.0 and organizational structure, together sustain UFIDA's future growth and goal accomplishment?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2010.

Geographical setting

Region:
Asia
Country:
China

Featured company

Ufida Group
Employees:
1001-5000
Type:
Public company
Industry:
Software

Featured protagonist

  • Baocai Zhang (male), Board Member and Acquisition Negotiator

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