Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case from journal
-
Reference no. JIACS15-07-06
Published by: Allied Business Academies
Published in: "Journal of the International Academy for Case Studies", 2009

Abstract

This case is a library, popular press and internet case which examines Southwest Airlines - a frequently examined company, yet one facing new challenges in the current economy. The review of annual reports, trade journals, government documents and proposed and enacted regulations must be accomplished carefully. While most students have a general understanding of the airline industry, few have the current knowledge to compare this industry against more traditional operations. A review of these resources should lead students in determining the future of the company and the current CEO, Gary Kelly. This case was developed through the use of secondary research material.
Industry:
Size:
Large

About

Abstract

This case is a library, popular press and internet case which examines Southwest Airlines - a frequently examined company, yet one facing new challenges in the current economy. The review of annual reports, trade journals, government documents and proposed and enacted regulations must be accomplished carefully. While most students have a general understanding of the airline industry, few have the current knowledge to compare this industry against more traditional operations. A review of these resources should lead students in determining the future of the company and the current CEO, Gary Kelly. This case was developed through the use of secondary research material.

Settings

Industry:
Size:
Large

Related