Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 6 November 2003
Revision date: 09-Apr-2019
Length: 4 pages
Data source: Published sources
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Abstract
This is a Spanish version. This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's.
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Abstract
This is a Spanish version. This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's.