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Exercise
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Reference no. 9-305-S15
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 6 November 2003
Revision date: 09-Apr-2019
Length: 4 pages
Data source: Published sources

Abstract

This is a Spanish version. This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's.

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Abstract

This is a Spanish version. This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's.

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