Harvard Business School Publishing

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Case

Reference no. 9-305-S17

Spanish language

Subject category: Strategy and General Management

Authors: David A Garvin (Harvard Business School); Artemis March (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1996

Version: 19 June 1997

Length: 26 pages

Data source: Field research

Topics: Leadership; Change management; Organizational goals; Growth strategy; Organizational structure and design; Strategic planning

Share a link: https://casecent.re/p/103662

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Abstract

This is a Spanish version. Linda Doyle, president and CEO of Harvard Business School Publishing Corporation, has succeeded in turning around the organization after several difficult years. She has launched several strategic and organizational initiatives, and has instilled a new philosophy and vision. Now, however, there are disagreements over the use of the centralized marketing organization and the degree of autonomy still held by the product groups.

Location:

Massachusetts

Industry:

Publishing industry

Size:

100 employees, USD50 million revenue

Other setting(s):

1990-1996