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Case
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Reference no. IMD-5-0773
Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Version: 18.06.2011

Abstract

This is part of a case series. The (B) case describes Lyons’ reaction to the executive teams’ issues. Backing off full scale implementation for the moment, Lyons proceeds with some pilot studies. The case reports customer feedback from one of the pilot studies.
Location:
Size:
2010 revenue GBP1,230 million
Other setting(s):
2005

About

Abstract

This is part of a case series. The (B) case describes Lyons’ reaction to the executive teams’ issues. Backing off full scale implementation for the moment, Lyons proceeds with some pilot studies. The case reports customer feedback from one of the pilot studies.

Settings

Location:
Size:
2010 revenue GBP1,230 million
Other setting(s):
2005

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