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Case
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Reference no. IMD-5-0774
Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 2011
Version: 18.06.2011

Abstract

This is part of a case series. The (C) case synthesizes the pilot study customer feedback and summarizes how the protagonist addressed the issues raised. It describes how Lyons proceeded to implement NPS successfully across the whole organisation. Finally, it provides an update on Aggreko's commercial performance.
Location:
Size:
2010 revenue GBP1,230 million
Other setting(s):
2010

About

Abstract

This is part of a case series. The (C) case synthesizes the pilot study customer feedback and summarizes how the protagonist addressed the issues raised. It describes how Lyons proceeded to implement NPS successfully across the whole organisation. Finally, it provides an update on Aggreko's commercial performance.

Settings

Location:
Size:
2010 revenue GBP1,230 million
Other setting(s):
2010

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