Copeland Corporation: Evolution of a Manufacturing Strategy - 1975-82 (A)

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Case

Reference no. 9-606-S15

Spanish language

Subject category: Production and Operations Management

Authors: David A Garvin; Artemis March

Published by: Harvard Business Publishing

Originally published in: 2006

Version: 22 November 1989

Length: 22 pages

Data source: Field research

Topics: Facilities; Operations strategy; Organizational restructuring; Production; Strategy execution

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Abstract

This is a Spanish version. Describes the evolution of a company's manufacturing strategy over an eight-year period. Copeland had pursued a strategy of building freestanding focused plants devoted to single processes or product lines, and then moving products from the home plant at Sidney, Ohio to the new facility. Sidney is now left with a jumble of unrelated products and processes, and management must decide whether it should be reorganized by product line or manufacturing processes. HBR reprint 'Competing Through Manufacturing', January-February 1985, by SC Wheelwright and RH Hayes may be taught with these cases.

Location:

Ohio

Industry:

Machinery and equipment industry

Other setting(s):

1975-1982